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CREATIVE DIRECTIONS

Providing art direction, project management, copywriting, and coordination with printers, Drake’s Advanced Oak beer series took shape.

 

Drawing inspiration from Erik Nitsche’s General Dynamic posters, novels, Sci-Fi horror, and a bit of Drake’s brewing culture, we created a high-end brand that was befitting of our high-end barrel aged beers.

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Click on images for expanded view and copy.

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